Motivation

Motivation is what moves a person to reach something by desire to obtain certain results. Motivation guides a person to satisfy a necessity, obtaining that this person does his/her best efforts.

There could exist different types from incentives, which help to direct and maintain certain behavior in the people until they reach the wished goal. If we speak about motivation we should take into account people’s necessities, since if the person does not wish something there is no way to stimulate him/her.

Motivations can be of many classes and also depends on the culture to which the person who wants to be stimulated belongs. Economic retribution is not always enough to motivate a person; in some cases it is also necessary for the person to recieve affection, personal growth, stability and sense from property to their place of work.

"When it comes to motivation, no one strategy works for everyone - even within one culture. Across cultures, it's even more difficult. With Americans, a manager shouldn't expect much from appeals to duty, authority, company loyalty, group rewards or regular after-work socializing. Instead, he or she should emphasize opportunities for personal growth and monetary gain. With employees from India, personal loyalty, company prestige and appeal to authority can be effective, but above all, the manager should cultivate a certain "human touch" in relating to the needs of subordinates, as their guide and friend as well as their boss."

http://webcache.googleusercontent.com/search?q=cache:ly27ao7Xdg8J:www.cmct.net/articles_culture_motivation.html+motivation+in+cultures&cd=1&hl=es&ct=clnk&client=safari&source=www.google.com

theRSAorg, (2010). Drive: The surprising truth about what motivates us

Available from: http://www.youtube.com/watch?v=u6XAPnuFjJc